for consultants
Solo consultants and small consultancies. Show your positioning, your services, your proof, and a clear way to book — without spending three weeks fighting a page builder.
why this works
Every consulting engagement maps to one of four shapes: sprint, project, retainer, or advisory. The Services section lays out tiered offerings in the order procurement expects to see them — scope, deliverable, timeline, price band — instead of a generic feature grid that reads like a SaaS landing page.
Show ranges, not single prices. The system writes pricing as bands ("from $15k", "6-week sprint", "monthly retainer starts at $8k") so a Fortune-500 buyer doesn't bounce on a $499 starter tier — and a solo founder doesn't bounce on a $50k enterprise tier.
Procurement reads the testimonials before the headline. Families like Monolith and Swiss put quoted outcomes — with named roles and quantified results — above the fold, not buried in a slider three sections down.
The contact section supports Calendly, SavvyCal, Cal.com, or a direct mailto. Use a 15-minute intro slot for cold leads and a longer scoping call for warm ones — both rendered as a single primary CTA without confusing the page.
examples
Same content. Every design family. Real generated sites — not mockups.
A clinical therapist's site — graduate from a Psychology Today listing to an owned practice URL.
A luxury real-estate agent's brand site — own your audience, not just your brokerage page.
designs that fit
Each works for consultants — we picked these on purpose. Browse the full set after.
industrial minimalist
Industrial minimalist. Reads as senior, considered, expensive. The default pick for advisory-grade consulting.
View family →systematic, typographic
Systematic and typographic. Matches the procurement aesthetic — grids, hairlines, weight hierarchy, no decoration.
View family →pragmatic, services
Pragmatic and services-shaped. Positions you as a working consultant who ships, not a thought leader who tweets.
View family →in depth · 01
Strip away the decoration and a consulting website has four jobs: say who you help and with what, shape your offer into engagements a buyer can approve, prove it worked before, and make the next step obvious. That maps to four sections — a positioning hero, an engagement-shaped services section, a proof block of testimonials and anonymized case outcomes, and a booking CTA. Everything else on the page is optional; those four are not. Most consultants who build their own site get the order wrong: they lead with a biography and bury the offer, when the buyer wants the offer first and the biography as verification.
The details inside each section matter more than the section list. Services should read like line items a procurement team can process — scope, deliverable, timeline, price band — because a director forwarding your page internally needs those fields to make the case for you. Proof should be quantified even when clients are anonymized: an industry plus a number beats a recognizable logo with no outcome attached. And the booking CTA should distinguish a cold 15-minute intro from a warm scoping call, because those are different meetings with different prep.
GenLP builds this structure by default. Paste your name and one link, and the research pass drafts each of the four jobs from your actual footprint — your stated niche, your visible engagements, the outcomes you have published anywhere public. You review a complete draft instead of staring at an empty Services page wondering what a retainer description is supposed to sound like.
in depth · 02
Study twenty independent-consultant sites that actually win work and a pattern emerges: the strong ones are narrower than feels safe. "Operations consulting for Series B logistics companies" outperforms "helping businesses grow" every time, because the buyer's first question is "has this person seen my exact problem," not "is this person generally smart." The strong sites also show their pricing shape — not always exact figures, but bands and engagement models — which quietly filters out mismatched budgets before the first call.
The weak ones share failure modes too: a hero that describes a philosophy instead of a service, testimonials that praise character instead of outcomes, and a design that reads as a template with the defaults left in. That last one is subtler than it sounds. Enterprise buyers see hundreds of vendor sites; a page built on a recognizable page-builder theme with stock icons signals "side project," which is fatal when your day rate implies "established practice."
This is why the design families behind GenLP were drawn from procurement-grade references — Monolith's industrial restraint, Swiss's typographic grid, Trade's services pragmatism. The same content renders credibly in any of the 14, so you choose the register that matches the rooms you sell into rather than the theme that happened to be free.
in depth · 03
The traditional path from "I need a website" to a live consulting site runs through a two-week template hunt, an unwritten About page that stalls the project for a month, and a launch that ships eighteen months after you went independent. The GenLP path is shorter because the input is different: your name and one link, usually your LinkedIn profile. Ten seconds of typing. The system spends the next 10–20 minutes on deep research — reading what is publicly attached to that link — then writes and designs a complete draft site.
What comes back is not a skeleton with lorem ipsum. It is your positioning stated back to you, your engagements shaped into services, and a design family applied end to end. The draft is free to generate and preview, with no card required, so the risk of trying is twenty minutes of elapsed time while you do something else. If the research got your niche slightly wrong — you moved from technology strategy to operations two years ago and LinkedIn still leans old — you fix it in the live editor rather than starting over.
Publishing is where the plans come in: Starter ($15/mo) puts the site on a genlp.ai subdomain, and Pro ($25/mo) maps your own domain with SSL handled for you. For a consultant, the arithmetic is blunt — the site costs less per month than the first ten minutes of your billable day.
an honest comparison
Both routes end with a consulting website. They differ in what you spend and where you keep control — and DIY genuinely wins on some rows.
| Criterion | Generated from your footprint | Page-builder DIY |
|---|---|---|
| Time to first version | 10 seconds of input, a 10–20 minute generation pass, and you are reviewing a complete draft the same morning. | A weekend if you are decisive; a stalled three-month project if the About page defeats you, which it usually does. |
| Copywriting | Drafted from your public footprint by the research pass — positioning, services, proof — then edited by you, which is far easier than writing from blank. | Entirely on you. Writing about your own practice is the single most common reason DIY consulting sites never launch. |
| Design range | 14 crafted families, from industrial-minimal to editorial. Your content renders in all of them; you pick the register and can switch later. | One template you chose early, plus whatever you can bend it into. Changing direction usually means rebuilding. |
| Pixel-level control | Bounded. You edit content, structure, and family — not arbitrary CSS. If you need a bespoke interaction on the hero, this is the wrong tool. | DIY wins here. A page builder (or hand-built site) lets you place every pixel, which matters if the site itself is meant to demonstrate design skill. |
| Upkeep | Edit in the live editor, publish, done. Saved versions let you test a repositioning and roll back if it reads worse. | You maintain the builder subscription, the plugins, and the discipline to actually update it — most DIY consulting sites fossilize within a year. |
| Cost | Free to generate and preview; $15/mo (Starter, subdomain) or $25/mo (Pro, custom domain) to publish. | Builder plans run comparable money — but the real cost is your unbilled hours, at consulting rates, spent being a mediocre web designer. |
questions
Yes. Families like Monolith, Swiss, and Authority were designed for procurement-grade aesthetics — no emoji, no decorative gradients, no startup tropes. The whole 14-family lineup was built to avoid the generic AI-website look; pick a family that matches the room you sell into.
Yes. The contact section accepts a Calendly, SavvyCal, Cal.com, or any direct scheduling link as the primary CTA. You can also pair a booking link with a contact form — the page handles both without looking cluttered.
Anonymize the client by industry and outcome. The Projects section accepts descriptors like "Fortune 100 retailer — 18% reduction in fulfillment cost" with no logo or name required. The page reads as credible because the numbers are specific, not because the logos are recognizable.
Yes — custom-domain publishing (with platform SSL included) is on the Pro plan. The Starter plan publishes on a `your-name.genlp.ai` subdomain, which is fine for early proofs, and the free tier lets you preview unlimited drafts before paying anything. Domain mapping takes about five minutes once you have access to your DNS provider.
About twenty minutes of elapsed time, ten seconds of which is yours. You paste your name and one link — your LinkedIn profile, an old site, a firm bio page — and the system researches, writes, and designs a complete draft in the next 10–20 minutes. Reviewing the draft, adjusting a service description, and publishing is an evening's coffee, not a quarter's project.
No — that is the point. The research pass reads the public footprint behind the link you paste and drafts positioning, services, and about copy from it. You then edit anything in the live editor: sharpen a claim, correct a price band, delete a service you no longer sell. Saved versions mean you can experiment without losing the draft that worked.
Yes. AI translation ships on the paid plans — up to 3 locales per month on Starter and up to 10 on Pro. Consultants serving, say, German and English buyers publish both languages from the same content instead of maintaining two sites that drift apart.
ten seconds of your time. ten minutes of ours.
Free to try. No credit card.