for founders
Solo founders, indie hackers, and early-stage CEOs. A founder profile and a product page in one site — without renting four SaaS subscriptions to ship it.
why this works
An early-stage founder is the company. The hero opens with the founder's name and the one-line product positioning together — "Sara Chen, building Loop: the calendar for async teams" — so visitors understand who and what at the same scroll position.
Two sections, two stories, one page. Investors read the founder section first; prospects read the product section first. Both find what they need without a second click. The About section accepts a real first-person paragraph; the Product section accepts a feature grid, screenshots, and a pricing band.
Three mentions ranked by recognizability outperform fifteen mentions ranked by date. The Press section accepts publication wordmarks and optional quote excerpts. If you have nothing yet, the section hides itself — no "as seen on" with no logos.
The contact section supports two CTAs: a customer one ("Try the product") and an investor one ("Investors"). The investor path routes to a calendar link or a one-line mailto without bloating the prospect funnel.
examples
Same content. Every design family. Real generated sites — not mockups.
designs that fit
Each works for founders — we picked these on purpose. Browse the full set after.
formal, structural
Formal and structural. The right family for B2B SaaS founders selling into the enterprise — reads as serious without trying.
View family →industrial minimalist
Industrial minimalist. Reads as senior, considered, fundable. Default for founders raising institutional money.
View family →experimental
Experimental and technical. The right pick for technical founders shipping in public — hardware, infra, dev tools, research labs.
View family →questions
Yes. The Product section accepts feature highlights, screenshots, a pricing band, and a CTA — and it sits below the founder About section so investors and customers each find what they need. You do not need to choose between a founder personal site and a product landing page.
Not yet. Wave 4 ships a static page; the Blog section is on the Wave 5 roadmap with MDX-backed posts. Until then, founders who write a lot link out to Substack, Medium, or a personal essay archive from the navigation.
Yes on the Pro and Business plans. Most founders point a personal domain (firstname.lastname.com or initials.com) at the site rather than the product domain — the product gets its own domain on its own marketing page when the company is bigger.
Yes, if the page is substantive. The generated site ships server-rendered HTML, schema.org JSON-LD (Person + Organization), an OpenGraph image, and clean canonicals — exactly what Google's freshness and entity ranking models look for. Founder name + product name queries rank quickly because the entity graph is unique.
ten seconds of your time. ten minutes of ours.
Free to try. No credit card.