Home: what you do, where, and how to reach you
The Home page is an overview. It says what the business does and where, shows a photo of the place or the work, and puts the main action, such as call, book or visit, at the top. It points to the deeper pages instead of repeating them.
Services, or a menu
List what you offer in the words customers use, not the words on your invoices. Group the list if it is long. Add prices if you are happy to publish them; if they vary, say what they depend on.
About
Who runs the business, since when, and what makes it the place it is. A real photo of the team or the place does more than a paragraph of claims.
Contact, with hours and location
Address, a map link, opening hours, a phone number, and the one form or button you want people to use. On a phone, calling should take one tap. Keep this page current: wrong hours cost more customers than a plain design.
Pages to add only when you have the material
Some pages help only when there is something real on them.
- Gallery or Work: when you have photos of real jobs, rooms or dishes.
- Testimonials: when you have customers’ words you are allowed to quote, with their names.
- FAQ: when customers ask the same questions by phone or message.
- Pricing: when your prices are stable enough to publish.
- Team: when people choose you because of who they will see.