the active family

Active

Performance energy translated into typography and surface.

Active is the design language of velocity. Space Grotesk at its heaviest weight carries the display voice; JetBrains Mono handles every meta label; a palette-tinted canvas keeps the whole surface humming with quiet electricity. The chrome is flat with crisp two-pixel edges — zero shadows, zero glow, zero blur — so the energy reads as engineered, not decorated.

Use Active when performance, precision, or speed is the actual product. Strava marketing, a Garmin watch launch, a half-marathon registration flow, a race-series sponsor page — anything where the audience cares whether the page itself feels quick. Motion is short (150–250ms) and intentional; type is uppercase and tightly tracked at display sizes; CTAs are pill-shaped and accent-filled.

Dark mode is first-class — night-run aesthetics are as canonical as the daytime version. Active is confident without being institutional, energetic without being playful, and serious about its motion vocabulary without ever bouncing.

Default palette · Lime · 6 recommended palettes below

Best for
  • Fitness and performance apps
  • Race registration and event pages
  • Performance-leaning developer tools
  • Consumer athletic hardware launches
  • Mobility and navigation products
Character
  • confident
  • energetic
  • geometric
  • engineered
  • athletic
TypeSpace Grotesk · Space Grotesk · JetBrains Mono
How it differs

Active reads cooler and more engineered than Kinetic, which goes hard-shadow and slab; and warmer than Authority, which uses serif restraint instead of athletic geometry.

01 - Typography

The voice of active.

Hero title - Space Grotesk

Made with intention.

Hero subtitle - Inter

A supporting lead carries the second voice without competing.

Section title - Space Grotesk

Section heading at the second tier

Section subtitle - Inter

Supporting copy holds context next to the title without competing for attention.

Card title - Space Grotesk

Card title at the third tier

Body - Inter

The body face carries paragraphs, captions, and inline labels - anywhere prose reads at length. It is tuned for legibility at small sizes and reads naturally next to the display face above.

Caption

Smaller supporting copy, used for metadata and inline notes.

Meta - JetBrains Mono

01 - 02 - 03 - v1.0 - 99.9% - $29 - 240ms

02 - Palette

Resolved palette.

The same family-aware mapping the product runtime applies. Each token has been resolved against the active palette and theme.

Backgroundcolor-mix(in srgb, rgb(132 204 22) 10%, white)
Surfacecolor-mix(in srgb, rgb(132 204 22) 4%, white)
Bordercolor-mix(in srgb, rgb(16 185 129) 12%, white)
Ink#0f172a
Brandrgb(132 204 22)
Brand · strongrgb(163 230 53)
Accentrgb(16 185 129)
On brandrgb(17 24 39)

03 · Primitives

The building blocks.

Each control below is the real component the runtime renders. The same buttons, badges, inputs, and chips appear in every generated site that picks this family.

Buttons

Badges

DefaultAccentOutlineInk

Tags

DefaultAccentOutlineInk

Status

NeutralSuccessWarningDangerInfo

Filter controls

Icon containers

Small
Medium
Large

Fields

04 - Card archetypes

How content sits.

Five archetypes - feature, pricing, profile, stat, and testimonial. They use server-rendered family type and palette tokens so this section keeps first-paint SSR parity.

Feature

Generated families, real engineering

Every family ships as manifest data. The server render resolves the same typography, composition, and palette tokens the product uses.

ManifestTokens

Pricing

Recommended

Studio

$29/ month

  • Unlimited generations
  • Custom domains
  • Priority models

Profile

Mara ChenProduct design lead

Twelve years leading design at high-growth SaaS. Available for fractional engagements this quarter.

AvailableFractional

Stat

99.9%

Uptime across all rendered sites this quarterLast 90 days

Testimonial

"The shared semantic tokens made the new family feel consistent from the first pass."
Jules ParkStaff designer, Patagonia Digital

05 - Motion

How it moves.

Hover or focus either surface. The transition uses CSS variables and respects reduced motion without requiring a hydrated showcase.

Card - hover

Lift on hover, hairline tightens

Move your pointer over this card. The surface rises a few pixels and the border tightens to the brand color.

Button - focus

Tab into the button below. The focus ring uses the family's brand color and transitions at this family's curve.

06 · Compositions

A few of the section topologies.

Compositions are family-agnostic — every family can render every topology. Combined with card layouts and collection layouts, the engine produces dozens of section presentations per section type. Diagrams show the shape; the family supplies the skin.

banner

Banner

Content stacks above a wide image rail.

sidebar

Sidebar

Text column paired with a media column.

bands

Bands

Alternating horizontal bands of copy and media.

breakout

Breakout

A featured module breaks the grid edge.

See all compositions →

07 · See it live

See a full page.

A complete site rendered in Active. Open the example to walk through every section in the family's voice.