the vital family

Vital

Warm, energized, optimistic wellness — sunrise through a studio window.

Vital is the design language of warm, energized, optimistic wellness — a product that feels like sunrise through a studio window. The user feeling is welcomed, not addressed; energized, not stressed; held, not pushed; invited, not onboarded. Accent color celebrates stats; it doesn't alarm you about them. CTAs are pill-shaped and glow faintly. "Start your ritual," not "GET STARTED NOW."

The references are wellness and mindfulness apps (Calm, Headspace), consumer supplements and functional foods (AG1, Ritual, Function Health, Seed), recovery and sleep hardware (Oura, Eight Sleep), consumer fitness subscriptions, and DTC beauty with a wellness framing (Rhode, Glossier's wellness line, Moon Juice).

The canvas is loud — palette-tinted, with accent-saturated dominance — but the chrome stays soft: generous radius, halo shadows, gentle motion. Vital is right when the product wants the user to feel warm and energized; it is wrong when the brand wants to push, address, or restrain.

Default palette · Emerald · 6 recommended palettes below

Best for

Wellness and mindfulness apps
Consumer supplements and functional foods
Recovery and sleep hardware
Consumer fitness subscriptions
DTC beauty with wellness framing

Character

energetic
vibrant
warm
optimistic
inviting

TypeSystem Sans · System Sans · JetBrains Mono

How it differs

Active shares Vital's energy but reads as performance and velocity; Vital reads as warmth and wellness. Atelier is craft-restrained; Vital is loud and inviting.

Try a paletteDark mode →

Emerald Blue Green Amber Sky Rose

01 - Typography

The voice of vital.

Hero title - system-ui

Made with intention.

Hero subtitle - system-ui

A supporting lead carries the second voice without competing.

Section title - system-ui

Section heading at the second tier

Section subtitle - system-ui

Supporting copy holds context next to the title without competing for attention.

Card title - system-ui

Card title at the third tier

Body - system-ui

The body face carries paragraphs, captions, and inline labels - anywhere prose reads at length. It is tuned for legibility at small sizes and reads naturally next to the display face above.

Caption

Smaller supporting copy, used for metadata and inline notes.

Meta - ui-monospace

01 - 02 - 03 - v1.0 - 99.9% - $29 - 240ms

02 - Palette

Resolved palette.

The same family-aware mapping the product runtime applies. Each token has been resolved against the active palette and theme.

Backgroundcolor-mix(in srgb, rgb(16 185 129) 10%, white)

Surfacecolor-mix(in srgb, rgb(16 185 129) 4%, white)

Bordercolor-mix(in srgb, rgb(13 148 136) 12%, white)

Ink#0f172a

Brandrgb(16 185 129)

Brand · strongrgb(52 211 153)

Accentrgb(13 148 136)

On brandrgb(17 24 39)

03 · Primitives

The building blocks.

Each control below is the real component the runtime renders. The same buttons, badges, inputs, and chips appear in every generated site that picks this family.

Buttons

Badges

DefaultAccentOutlineInk

How content sits.

Five archetypes - feature, pricing, profile, stat, and testimonial. They use server-rendered family type and palette tokens so this section keeps first-paint SSR parity.

Feature

Generated families, real engineering

Every family ships as manifest data. The server render resolves the same typography, composition, and palette tokens the product uses.

ManifestTokens

Pricing

Recommended

Studio

$29/ month

Unlimited generations
Custom domains
Priority models

Profile

Mara ChenProduct design lead

Twelve years leading design at high-growth SaaS. Available for fractional engagements this quarter.

AvailableFractional

Stat

99.9%

Uptime across all rendered sites this quarterLast 90 days

Testimonial

"The shared semantic tokens made the new family feel consistent from the first pass."

Jules ParkStaff designer, Patagonia Digital

05 - Motion

How it moves.

Hover or focus either surface. The transition uses CSS variables and respects reduced motion without requiring a hydrated showcase.

Card - hover

Lift on hover, hairline tightens

Move your pointer over this card. The surface rises a few pixels and the border tightens to the brand color.

Button - focus

Tab into the button below. The focus ring uses the family's brand color and transitions at this family's curve.

06 · Recommended palettes

Try a different chord.

Each palette below pairs with this family. The cards link straight to a fresh render of this page in that palette — share the URL, it's crawlable.

06 · Compositions

A few of the section topologies.

Compositions are family-agnostic — every family can render every topology. Combined with card layouts and collection layouts, the engine produces dozens of section presentations per section type. Diagrams show the shape; the family supplies the skin.

banner

Banner

Content stacks above a wide image rail.

sidebar

Sidebar

Text column paired with a media column.

bands

Bands

Alternating horizontal bands of copy and media.

breakout

Breakout

A featured module breaks the grid edge.

See all compositions →

07 · See it live

See a full page.

A complete site rendered in Vital. Open the example to walk through every section in the family's voice.

Open example →Open demo