Frankie Mercer — Vital

freelancerFrankie Mercer
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6 Years Experience

Frankie Mercer

Copywriter
ClarityLocalResults

Helping local businesses connect with customers through clear, engaging website content and newsletters.

I transform your brand's voice into compelling copy that builds trust and drives results, specifically tailored for independent retail shops and tradespeople.

View My WorkGet a Quote
Portrait of Frankie Mercer
Projects Finished
90+
Client Retention
90%
Established
2019
5
Trusted by 50+ local businesses and independent shops.
Local Specialist

About Frankie

I help independent business owners turn their ideas into clear digital content that resonates with the local community.

Since 2019, I've focused on providing reliable, creative writing services that reflect my clients' authentic voices and professional values.

I believe in collaboration and clarity, ensuring every project helps your business grow without hidden fees or complex corporate jargon.

About Frankie
  1. One-on-One

    Personal service from start to finish with direct communication.

  2. Fair Pricing

    Transparent flat fees designed for small business budgets.

  3. SEO Ready

    Content optimized to help local customers find you online.

Portfolio

Selected Work

A look at recent projects helping local shops and service providers reach their audience through better writing.

The Corner Florist Website

Complete rewrite of all web pages to better reflect their boutique brand and improve customer navigation.

Client
The Corner Florist
Date
2023

Outcome

Improved site navigation and brand alignment.

Web CopyRetail

Oakside Dental Blog

Ongoing creation of educational blog posts on dental health to connect with patients and build local trust.

Client
Oakside Family Dental
Date
2024

Outcome

Consistent patient engagement through monthly content.

BloggingHealthcare

Artisan Bakes Email Series

Development of a welcome email sequence designed to promote loyalty and drive repeat visits for a local bakery.

Client
Artisan Bakes
Date
2023

Outcome

Launched loyalty-focused welcome series for subscribers.

EmailFood & Bev
03 Projects

How I Can Help

From website pages to monthly newsletters, I provide tailored writing services that help your business stand out and stay connected with your community.

Prices vary based on project scope. Flexible bundles available for ongoing work.

Website Page Writing

AvailablePopular

I write clear, professional content for your Home, About, and Service pages that speaks directly to your ideal local customers.

  • SEO keyword integration
  • Tone of voice development
  • Two rounds of revisions
  • Mobile-friendly formatting
webseobranding

1-2 weeks

Get a Quote

Blog Post Packages

Available

Keep your site fresh and improve your search rankings with consistent, high-quality blog posts tailored to your industry and audience.

  • Topic research and ideation
  • Local SEO optimization
  • Engaging headlines
  • Call-to-action included
contentseoblog

3-5 business days

View Packages

Email Newsletters

Available

Stay top-of-mind with your customers through regular email updates that share news, promotions, and valuable insights from your shop.

  • Subject line A/B testing
  • Content planning
  • Mailchimp/Klaviyo setup
  • Performance tracking
emailmarketingretention

2-4 business days

Start Sending
Real Feedback

Client Success Stories

Hear from local business owners who have improved their customer connection through clear and professional copy.

Join My Happy Clients

Start Your Project
Since 2017

My Career Path

A timeline of the roles and milestones that shaped my approach to professional copywriting and client service.

2019 - Present

Freelance Copywriter

Providing writing services for a variety of local businesses, helping them connect with their customers through clear and engaging content.

Organization

Self-Employed

Location

Portland, OR

FreelanceDirect Client Work

2017 - 2019

Junior Writer

Assisted senior writers with client projects, drafted social media content, and proofread marketing materials for a small local agency.

Organization

Maple Creative Agency

Location

Portland, OR

Agency ExperienceEditing

2017

Writing Diploma

Completed a comprehensive program focusing on professional and creative writing techniques at the local community college.

Organization

Local Community College

Education

Simple, Transparent Pricing

Transparent rates designed for small businesses and independent tradespeople. Choose the package that fits your current needs.

The One-Off

USD150
one time

Perfect for a single blog post or a specific page update.

Included
  • Up to 800 words
  • SEO optimization
  • 2 rounds of revisions
  • Brand voice alignment
Most Popular

Growth Bundle

USD500
monthly

Ideal for businesses wanting consistent monthly content.

Included
  • 4 blog posts per month
  • Monthly newsletter
  • Priority scheduling
  • Content strategy call

Full Site Package

USD1,200
one time

Complete copy for your new or existing website.

Included
  • Up to 5 core pages
  • SEO keyword research
  • Competitor analysis
  • Launch support
Credit Card, PayPal, Bank Transfer, Invoice

Common Questions

Find quick answers about my process, pricing, and how we can work together to improve your business's online presence.

6 QuestionsAll
ProcessCommon question

For individual website pages or blog posts, I typically deliver the first draft within 3-5 business days. Full website rewrites usually take 1-2 weeks depending on the number of pages.

PricingCommon question

Process

Services

Getting StartedCommon question

Services

Still have questions?

I'm happy to answer any specific questions about your project or my process.

Let's Connect

Whether you need a single web page or ongoing blog posts, I'm here to help your business communicate clearly with your customers.

Project InquiryFill out the form below and I'll be in touch to schedule a free consultation.

Available Now
Available for new projects and monthly retainers.PST
Response TimeWithin 24 hoursI respond to all inquiries during regular business hours.
Send MessageEmail Me
Starting context for Frankie Mercer · optional source: twitter.com/frankiewrites — rendered in Vital.

design analysis

Why Vital works for Frankie Mercer

Vital gives Frankie Mercer's page a loud, palette-tinted canvas wrapped in soft chrome: generous radius, halo shadows, gentle motion, and pill-shaped CTAs that glow faintly instead of shouting. The accent celebrates numbers rather than alarming anyone with them.

The warmth is deliberate down to the register — invitation, not onboarding — so Frankie Mercer's calls to action read like the start of a ritual instead of the top of a funnel. Visitors feel welcomed rather than addressed, energized rather than pushed.

That sunrise-through-a-studio-window quality changes how work in conversion copywriting is received: visitors meet warmth before they meet copy, and a first impression of care transfers onto the service itself. For a freelancer, the payoff is emotional continuity — the site's softness previews what working with Frankie Mercer might feel like, which is a persuasive promise no spec sheet can make.

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